Zoom is a popular cloud-based video conferencing platform that allows people to connect and collaborate remotely from anywhere in the world. Zoom's software is available on a range of devices, including desktop computers, laptops, smartphones, and tablets.
The Zoom Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.