Zalo is a popular messaging and calling app in Vietnam, developed by VNG Corporation. It was launched in 2012 and has since gained a large user base in the country. Zalo allows users to send text messages, make voice and video calls, share photos and files, and play games.
The Zalo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
