Zalando is a German-based European online fashion and lifestyle retailer located in Berlin. It was established in 2008 by Robert Gentz and David Schneider as a shoe retailer. Zalando's product line has grown over time to include apparel, accessories, and cosmetic goods for men, women, and children.
The Zalando Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
