Yelp is a popular online platform that allows users to search for and review local businesses, such as restaurants, bars, salons, and other services. The platform was founded in 2004 and has since become one of the most widely-used review sites on the internet, with over 178 million reviews as of 2021.
The Yelp Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
