Xing is a professional networking platform, similar to LinkedIn, that was founded in Hamburg, Germany in 2003. The platform allows users to create a professional profile, connect with other professionals, join groups, and search for jobs. Xing primarily serves the German-speaking market, but it also has a presence in other European countries.
The Xing Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
