Xiaomi is a Chinese electronics company that was founded in 2010 by entrepreneur Lei Jun. The company is headquartered in Beijing, China. It specializes in the design, development and sale of a wide range of consumer electronics.
The Xiaomi Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
