Xbox Live is an online gaming platform developed by Microsoft Corporation for use with their Xbox gaming consoles. It allows players to connect and play games with other Xbox Live users from around the world, and provides a variety of online features such as multiplayer matchmaking, voice and text chat, achievements and leaderboards, and downloadable content.
The Xbox Live Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.