WeChat is a multi-purpose messaging, social media, and mobile payment app developed by Tencent, a Chinese technology company. WeChat was first released in 2011 and has since become one of the most popular social media apps in China, with over one billion monthly active users.
The WeChat Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
