The Vancouver Whitecaps are a professional soccer team based in Vancouver, British Columbia, Canada. They currently compete in Major League Soccer (MLS) as a member of the Western Conference.
The Vancouver Whitecaps Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
