UNAM stands for the National Autonomous University of Mexico. It is a public research university based in Mexico City. UNAM is regarded as one of Latin America's finest institutions, with a reputation for academic brilliance, research, and educational achievements.
The UNAM logo is a traditional crest with a black shape of Mexico placed on a white backdrop. The crest's large white border bears a strong black capital "Por mi raza hablará el espíritu," which translates to "Through my race shall the Spirit speak." The crest is set on a background of two birds created with many individual pieces, reminiscent of the Aztec style.
The UNAM Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
