TurboTax is a popular tax preparation software program created by Intuit Inc. It enables individuals and businesses to prepare and file their federal and state income tax returns online. The software employs an interview-style technique to obtain information about the taxpayer's income, deductions, and credits, and then uses that knowledge to fill out the necessary tax forms.
TurboTax also provides a number of tools and features to assist consumers optimize their deductions and minimize their tax liability. The software is offered in several editions, including Free, Deluxe, Premier, and Self-Employed, each with a different set of features and cost.
The TurboTax Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
