Swarm is a social networking app that allows users to share their location with friends and track their own check-ins at various venues. The app was developed by Foursquare, a location-based platform that helps people discover and explore new places to eat, drink, and visit.
The Swarm Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
