StumbleUpon was a social bookmarking and discovery engine platform that allowed users to discover and rate web pages, photos, and videos. It was founded in 2001 and gained popularity in the mid-2000s. StumbleUpon was acquired by eBay in 2007 and later by its co-founder, Garrett Camp, in 2009. In 2018, StumbleUpon was shut down and its assets were acquired by Mix.com, a new discovery and curation platform also founded by Camp.
The StumbleUpon Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
