Square is a financial technology company that was founded in 2009 by Jack Dorsey and Jim McKelvey. The company is based in San Francisco, California and its mission is to help businesses of all sizes accept credit and debit card payments.
The Square Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
