Sprint Corporation was a telecommunications company that provided wireless and wireline communications services to customers in the United States. The company was founded in 1899 as the Brown Telephone Company and was headquartered in Overland Park, Kansas. In 2020, Sprint completed a merger with T-Mobile to become part of the new T-Mobile US, Inc. As a result of the merger, the Sprint brand was phased out and its customers were integrated into the new T-Mobile network.
The Sprint Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
