The Southport FC logo is a shield design with a focal crest of a seagull, a ship and other symbolic elements. The seagull signifies the club's nickname, "The Sandgrounders," which comes from the seagulls that live along the local shore. The ship represents Southport's marine heritage, representing its coastal position and past as a seaside town. The logo elements represents the club's fundamental identity as a football team, underlining their position in the sport.
Southport Football Club is an association football club headquartered in Merseyside. The team plays in the National League North, which is the sixth level of the English football league system. Southport Football Club was created in 1888 and has been playing at Haig Avenue since then.
The Southport FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
