South Carolina flag is composed of a blue background with a white crescent in the top left corner and a white palmetto tree in the middle. The white crescent represents the crescent moon's form. The white palmetto tree commemorates the state's alias, the Palmetto State. The palmetto tree is historically noteworthy since it was employed in the defense of Charleston during the American Revolution.
The South Carolina Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
