South African Airways (SAA) serves as the national airline of South Africa. In addition to serving locations in North America, Europe, Asia, Australia, and Africa, SAA was created in 1934 and has since operated a wide range of domestic and international flights. Due to financial issues that were made worse by the COVID-19 pandemic, SAA started corporate rescue proceedings in December 2019. Despite efforts to restructure and salvage the airline, all activities halted in April 2021 and later resumed in september 2021.
The South African Airways Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
