The Smart logo has a "c" and an arrow, representing the company's devotion to lightweight, progressive design. The "c" stands for "compact," referring to the trademark size of Smart vehicles, while the arrow denotes "forward thinking," underscoring the brand's commitment to pushing engineering and design limits. The logo is deliberately styled in all lowercase characters and is meant to be modern, versatile, and consistent across all platforms, boosting the brand's recognition.
Smart is a microcar brand developed by Daimler AG, Mercedes-Benz's parent company. Smart vehicles are notable for their small size, clever design, and fuel efficiency. They are popular in urban areas because of their ease of movement and ability to negotiate confined places.
The Smart Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
