SketchUp is 3D modeling software used to generate and modify 3D models for a wide range of applications such as architectural, interior design, engineering, and game creation. It was created by @Last Software but is now owned by Trimble Inc.
The SketchUp Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
