ShiftSmart is a staffing technology startup that connects businesses with a flexible, on-demand workforce. The company provides a platform for businesses to manage their workforce needs, including as scheduling, shift assignments, and employee communication.
The ShiftSmart Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.