The Shenzhen Juniors FC logo features a phoenix with outstretched wings. This emblem symbolizes the club's identity and is a representation of strength, renewal, and resilience, often associated with the mythical bird that rises from its ashes. The phoenix in the logo signifies the team's spirit and determination, reflecting their aspirations and commitment to success.
Shenzhen Juniors Football Club, headquartered in Shenzhen, Guangdong, plays in China League Two, the third division of Chinese professional football. The club has a long history, with several name changes throughout the years to represent changing sponsorships and ownership. Notably, the club offers a youth program that focuses on nurturing new talent and strengthening football in the area, with teams ranging from U13 to U19.
The Shenzhen Juniors Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
