Scratch is a tool for teaching children in educational environments. It is used to introduce kids to programming and computational thinking in a fun and interactive way.
The Scratch Logo has a handwritten typeface. The inscription appears pleasant and hilarious, making it memorable and identifiable to children and parents all over the world.
The Scratch Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.