SAS (Scandinavian Airlines System) is the national airline of Denmark, Norway, and Sweden. It was founded in 1946 and is headquartered in Stockholm, Sweden. SAS operates flights to over 100 destinations in Europe, Asia, and North America.
The SAS Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
