Saint Helena flag has a blue backdrop with a Union Jack in the upper-left corner and the Saint Helenian coat of arms on the fly side. The coat of arms depicts Saint Helena on a shield with a British navy crown above it. A frigate bird and a marine turtle surround the shield. These emblems symbolizes the natural animals of the island. Saint Helena's status as a British Overseas Territory is represented by the blue ensign with the Union Jack.
The Saint Helena Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
