The Rivian logo consists of two slanted squares that resemble a compass, with four arrows indicating the cardinal points of the emblem. The two outside arrows signify innovation and adventure, while the inside arrows reflect the brand's mission to inspire and attract everyone.
Rivian is an American electric vehicle (EV) carmaker known for its revolutionary designs and technologies. Robert "RJ" Scaringe created the firm in 2009. It is headquartered in Plymouth, Michigan, with other locations in California, Illinois, and the United Kingdom.
The Rivian Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
