The Reddit Alien, also known as Snoo, is the official mascot of the social news and discussion website Reddit. It was created by the site's co-founders, Steve Huffman and Alexis Ohanian, in 2005.
The Reddit Alien Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
