Red Lemon Club is a website and community dedicated to assisting creatives, freelancers, and entrepreneurs in developing successful and long-term careers. The website includes articles, courses, and tools on branding, marketing, productivity, and company strategy, among other things. Alex Mathers, an illustrator, writer, and entrepreneur who has worked with clients such as Google, Sony, and The Guardian, started the company. Red Lemon Club's mission is to provide practical and concrete advise to creatives as they negotiate the hurdles of developing a successful profession, while also cultivating a supportive and collaborative community.
The Red Lemon Club Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
