Queretaro flag consists of three stripes of equal width in the colors green, white, and red. Green represents optimism and independence, white depicts purity and unity, and red represents the sacrifices done during the independence war. This flag depicts the state's coat of arms, which depicts a legend from the Spanish Crown's Conquest of Mexico.
The Queretaro Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.