One of the world's oldest airlines, Qantas is the national carrier of Australia and is based in the Sydney district of Mascot. Qantas offers both domestic and international service, and it is a founding member of the Oneworld airline alliance.
The Qantas Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
