The Portland Trail Blazers logo has a pinwheel shape that depicts the meeting of the starting five players from each club - the Blazers and their opponents for the night. The red stripes symbolize the Blazers, while the white stripes indicate their opponents. The wavy lines represent the movement and pace of the players on court. The logo was developed by Frank Glickman, a graphic artist and relative of Trail Blazers founder and first general manager, Harry Glickman.
The Portland Trail Blazers are a professional basketball club headquartered in Portland, Oregon. They compete in the NBA's Western Conference Northwest Division. The squad was created in 1970 and has a long history in the NBA.
The Portland Trail Blazers Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
