Peach Aviation is a budget carrier based in Japan. A joint venture between All Nippon Airlines (ANA) and First Eastern Investment Group, an investment company based in Hong Kong. The airline offers flights to many domestic and foreign locations in Asia, including Japan, South Korea, Taiwan, Hong Kong, Thailand and Vietnam. Peach Aviation is well recognized for its eye-catching livery that features a cartoon peach figure. Peach Aviation's fleet is made up of Airbus A320 and A320neo aircraft. A wide range of clients, including families, business people, and tourists on a tight budget, are among the airline's target market for its low-cost air travel options.
The Peach Aviation Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
