Orbitz is an online travel agency that allows customers to book flights, hotels, rental cars, cruises, and vacation packages. It was launched in 2001 and is headquartered in Chicago, Illinois. Orbitz offers a user-friendly interface, competitive pricing, and a variety of travel options to customers. In addition to booking travel, Orbitz also provides customers with travel tips, destination guides, and travel insurance options. Orbitz is owned by Expedia Group, which is one of the largest online travel companies in the world.
The Orbitz Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
