Oktoberfest is an annual beer festival and traveling funfair hosted in Munich, Germany. It is one of the world's largest and most well-known festivals, drawing millions of tourists from all over the world. The festival typically lasts 16-18 days, from late September to the first Sunday in October.
The Oktoberfest Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
