O2 is a telecommunications company that provides mobile and broadband services in the United Kingdom. The company was originally launched in 1985 as Cellnet, a joint venture between British Telecom (BT) and Securicor. In 1999, BT acquired Securicor's share of the company and rebranded it as BT Cellnet. In 2002, the company was spun off as a separate entity and rebranded again as O2.
The O2 Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
