Numerator is a market research firm that gives consumer insights and data to businesses to help them make better decisions. The "Numerator OmniPanel," which is a big, diversified panel of U.S. consumers who participate in market research surveys and studies, is one of their products.
The Numerator Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
