New York flag has a dark blue field with the state's coat of arms in the center. A rising sun, a sailboat, mountains, a liberty cap, Lady Justice, ships on the Hudson River, and the motto "Excelsior" (Ever Upward) appear on the coat of arms. These elements reflects the history, geography, and values of New York, with a focus on liberty, justice, and progress.
The New York Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
