The Nantong Zhiyun FC logo incorporates The Zhiyun Tower, a wolf as a reference to Langshan hill's history with wolves, while the color blue was chosen to represent the team.
Nantong Zhiyun Football Club, situated in Rugao, Jiangsu, participates in the Chinese Super League, the highest level of Chinese football. Established on March 13, 2016, the club's name "Zhiyun" comes from Zhiyun tower, a landmark of historical significance in Nantong, represented on the Nantong Zhiyun Logo.
The Nantong Zhiyun Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
