Michelob Ultra is a light beer brand created by Anheuser-Busch InBev, one of the world's major brewing companies. It was created in 2002 and quickly garnered popularity because due to its reduced calorie and carbohydrate content when compared to other beers.
The Michelob Ultra Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
