Maxwell House is a coffee brand that has been operating for almost a century. Joel Owsley Cheek invented it in 1892 and named it after the Maxwell House Hotel in Nashville, Tennessee, where it was served to guests.
The Maxwell House Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
