The Massachusetts flag has a blue field with a white star on the hoist side and a design in the middle. The design depicts a Native American holding a bow and arrow, with a white star above and below the figure. The Native American is thought to represent Massachusetts' indigenous peoples.
The Massachusetts Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.