Martinique flag features a blue background quartered by a white cross and a white, L-shaped snake in each quarter. The "snake flag" or "drapeau aux serpents" is another name for it. The flag was first used in the 18th century and was the flag of Martinique and Saint Lucia, a former French province. Martinique was administered from St. Lucia before the British captured that island, therefore the L-shaped snakes are reminiscent of the "L" of Lucia.
The Martinique Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.