Lyft is a transportation network company that operates a ridesharing service in various cities across the United States and Canada. Founded in 2012 by Logan Green and John Zimmer, Lyft has since become one of the largest players in the ride-hailing industry.
The Lyft Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
