Luno is a cryptocurrency exchange and wallet service that lets users buy, trade, and store digital assets like Bitcoin, Ethereum, and Bitcoin Cash. It was established in 2013 and is headquartered in London, UK, with offices in South Africa, Singapore, and Indonesia. Luno has over 7 million customers in over 40 countries and is regulated by the Financial Conduct Authority (FCA) in the United Kingdom. Luno offers educational resources and tools to help consumers learn about cryptocurrency and make informed investing decisions in addition to its exchange and wallet services.
The Luno Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
