The Londrina EC logo features a shield with a coffee branch at the center, symbolizing the club's connection to the city of Londrina, known for its coffee production. The letters "E" and "C" on each side of the branch represent "Esporte Clube," signifying the club's athletic origins. Overall, the design represents Londrina EC's pride in its hometown, history, and sporting culture.
Londrina EC, or Londrina Esporte Clube, is a Brazilian football (soccer) club headquartered in Londrina, Paraná. Founded on April 5, 1956, the club has a major prominence in Brazilian football, with home matches held at the Estádio do Café, which seats 36,000 people.
The Londrina EC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
