Korean Air is the largest airline and flag carrier of South Korea, based in Seoul. It was founded in 1946 as Korean National Airlines, and later changed its name to Korean Air Lines in 1962. The airline operates flights to over 124 international destinations in 44 countries, as well as 13 domestic destinations within South Korea.
The Korean Air Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
