Koo Chat, also known as Koo, is a social networking platform that was launched in India in March 2020. It is often compared to Twitter because of its similarity in format - users can post short messages called "Koo" (similar to tweets), which can be up to 400 characters long.
The Koo Chat Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.