Kickstarter is a crowdfunding platform that allows creators to raise funds for their projects by asking for contributions from people around the world. The platform operates on an "all-or-nothing" model, which means that creators must set a funding goal and only receive the funds if they meet or exceed that goal within a certain timeframe.
The Kickstarter Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
