Kayak is an online travel agency that allows users to search for and compare prices on flights, hotels, rental cars, and vacation packages from a variety of different providers. The website and mobile app offer a simple and easy-to-use interface that allows users to quickly search for travel options based on their preferences and budget.
The Kayak Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
