Kaplan is a global education company recognized for providing a wide range of educational services. It was created by Stanley H. Kaplan and is well-known for offering test preparation courses for the SAT, GRE, and GMAT. Kaplan has also been active in professional training and online degree programs through institutions such as Kaplan University, which has subsequently been renamed as Purdue University Global. The firm is important in the education market, assisting individuals in preparing for standardized examinations and pursuing higher education.
The Kaplan logo is a wordmark with the name "Kaplan" in a smooth arched line. The line begins under the letter "K" and ending above the letter "N".
The Kaplan Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
